Ecosystems exist in a delicate balance: change one component of the system and the whole thing can collapse like a house of cards. When that happens, either the environment responds by creating a new equilibrium, or chaos—even extinction—ensues.
In a sense, that’s the effect that interactive online content has had on the traditional ediscovery ecosystem. The ediscovery process—wherein data is preserved, collected, processed, reviewed, and analyzed in an organic, if iterative and cyclic, flow—is designed for static content. It works beautifully with standard data types that can be easily displayed, stored, and accessed. With that data, what you see is exactly what you get.
Except that that’s no longer how today’s websites—a treasure trove of potentially discoverable data—are structured. Online content is now predominantly interactive. It demands a user to unlock its secrets. That makes it engaging and compelling for customers, who can take a personalized journey as they get to know an organization. It also makes for outstanding, persuasive evidence—but only if you can interact with that content and seamlessly bring it into the ediscovery ecosystem.
Now you can. Two industry leaders, Hanzo and Relativity, have come together to unlock the value of interactive online content, integrating it into the existing ediscovery ecosystem.
Interactive Content Is Everywhere …
And that’s before we even consider social media content, with its ever-changing landscape of “likes” and comments—the context around a conversation that cannot be captured without navigating through a sea of clickable links. According to the Pew Research Center, the large majority of U.S. adults use social media channels, led by YouTube, with 73 percent, and Facebook, with 68 percent.
There are good reasons for the rise of interactive content. Nearly all marketers—87 percent—agreed that interactive content captures prospective customers’ attention more effectively than static content. Instead of being steered down one predetermined, unvarying path, users find it more engaging and compelling to choose their own customer journey, investigating a website to find the aspects of an organization that they’re personally interested in. Interactive content is visually appealing as well, clearing away the visual clutter that once littered websites.
Interactive content makes great evidence in litigation for the same reasons it works well for communicating with customers: it’s persuasive, interesting, and engaging. But first, you have to get that dynamic, complex, challenging content into an ecosystem that was never designed for it.
… Except in the Traditional Ediscovery Ecosystem
The ediscovery ecosystem has been built around data that doesn’t require manipulation to show its secrets. Emails and documents display their data for all to see. They can readily be marched through the ediscovery pipeline: preserved, collected, processed, reviewed, and analyzed. But because of that, the static methods typically used in ediscovery simply aren’t equipped to capture or display interactive content.
People have tried to force interactive web content into that ecosystem. Using screen captures, PDF imaging, and even API collection, litigants have converted dynamic online sites into static images that were amenable to traditional ediscovery. Those capture methods don’t interact with webpages: they just show what a website looked like at one moment in time. Instead of seeing all of the diverse, dynamic, unfolding content that a page truly contains, a static image gives one limited view. It’s like going to a theater to watch a movie and seeing only a single frame of the film.
That’s where Hanzo has made its mark, creating the gold standard for preserving complex, dynamic web and social media content. Our native-format web capture methodology allows users to interact with an archive as if it were a live site. Instead of saving one lifeless image, Hanzo’s preserved websites show the whole movie.
Still, preservation is only one step in the ediscovery workflow. How can organizations review and analyze their preserved web content—and how can they do so without losing any of its dynamic, interactive elements or exploding the already-high costs of ediscovery? In short, how can we incorporate Hanzo’s capabilities into the broader ediscovery workflow, affordably bringing interactive web content into the ecosystem?
By combining forces with another industry leader.
Hanzo Dynamic Review™ for Relativity®: Improving the Ediscovery Ecosystem
Thankfully, the best-in-class ediscovery platform Relativity anticipated the need for these types of ecosystem adjustments. That’s why it created its developer hub, providing a way for other organizations and software companies to build integrations that can seamlessly link their own applications to the core power of Relativity.
Relativity’s unified ediscovery platform allows users to complete their entire ediscovery process for traditional static data types within one solution, either on premises, in the cloud, or both.
Now, with Hanzo Dynamic Review for Relativity, that ecosystem can also accommodate dynamic, interactive website content. By bringing our native-format web captures directly into Relativity for processing and review, we’re improving the ediscovery ecosystem, incorporating interactive content into traditional workflows.
The benefits are clear.
Don’t miss a moment. Capture, preserve, and review all of your interactive content in one location with non-proprietary native-format WARC (web archive) files. Using a native viewer directly on Relativity’s platform, you can then navigate through collected website evidence as if it were live and online.
That means your review teams won’t miss anything that would be hidden in a static view. Instead of trying to piece together the “movie” a customer would have experienced on a live site, reviewers can simply play back the film.
Save money. Review has long been the most expensive phase of ediscovery. With our new integration, you can streamline ediscovery and control costs by applying the power of Relativity’s process automation to Hanzo’s native-format web captures. That allows for faster processing, faster review, and considerable cost savings. Leverage automated processes to work faster and smarter—without driving up your costs unnecessarily.
Plus, reviewers can quickly determine the full context of online data by exploring fully clickable links and other dynamic elements. This can help your team uncover responsive evidence more quickly and cost-effectively, without wasting time flipping through dozens or hundreds of static images trying to reconstruct events.
Streamline workflows. Collect your dynamic, interactive website content with confidence while using the most comprehensive, secure, streamlined ediscovery ecosystem available. You won’t need to export data repeatedly or log in to separate systems: it’s a simple, straightforward process to pull your collected data directly from Hanzo into Relativity, where you can proceed with your familiar ediscovery process. You’ll have access to full metadata, extracted text, and native-format links and content with no disruption to your traditional workflow.
Don’t let today’s interactive online content disrupt your ediscovery process. Contact Hanzo to see how native-format web archives can integrate seamlessly within the ediscovery ecosystem, ensuring that you capture everything, save money, and streamline your workflows.
Online evidence isn’t static. Your ediscovery methods shouldn’t be either.