Instagram is getting to be a pretty big deal, eh?
At a recent event, the company announced it has 1 billion monthly active users.
And now it's moving into video:
"That’s exactly what happened with the release of IGTV, a new standalone video app from Instagram, announced at a special event today. The app opens up to vertically oriented videos and lets any user—not just celebrities or brands—upload videos (only up to an hour long for verified or large accounts), either on the app or website. IGTV will also include “channels,” that allow users to follow a single creator directly."
What does this all mean from a Regulatory Compliance and eDiscovery standpoint? Well, it means a lot actually. It’s (a) more complex information to keep track of -- the videos can be up to an hour long -- and (b) creates more record-keeping needs.
As Instagram's user base grows, a user base that contains an age bracket that’s starting to become managers in their organizations (most people get their first managerial promotion at 30), you’ll increasingly see it as part of the marketing mix and client interaction side of businesses.
That means you’re going to need a solutions partner that can collect Instagram (or, ‘Insta’ if you’re in the know) and can preserve it in rich, dynamic ways (i.e. native format video) as opposed to something akin to a bunch of PDFs that should have been Boomerangs.
You’re either walking away from this article asking your nephew to explain a ‘boomerang’ or you’re looking for someone who can help you capture rich content from platforms like Insta.
If it’s the latter, schedule a demo today.