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It's a safe bet that you, like I, have been inundated with news of corporate social media platforms, policies and their use and abuse.
Like the predictions of <a href="http://mashable.com/2012/06/04/analyst-facebook-disappear/">Facebook's impending demise by the year 2020</a>. Or, the all-inclusive focus of FINRA on social media use (<a title="Web Archiving and the FINRA Rule Dance" href="http://www.hanzoarchives.com/web-archiving-and-the-finra-rule-dance/">as Mark pointed out yesterday</a>.) It's hard to keep track of regulatory compliance, manage information, and confidently migrate your business to the cloud, isn't it?
The <a href="https://www.nlrb.gov/">National Labor Relations Board's</a> third report on the lawfulness of some social media policies used by companies does offer some guidance, though. After ruling that one out of the seven social media policies they reviewed was fully lawful, the NLRB found only parts of the other six to be lawful. If you're curious about the details of NLRB's guidance, Paul M. Nordsletten does a wonderful job in his <a href="http://washingtonlaborlawblog.com/nlrb-gives-guidance-on-acceptable-social-media-policies/">post on the report</a>. (One side note: To assist companies in creating approved social media policies, the NLRB included a full example of one.)
Though I'm unsure if those companies included those listed in <a href="http://www.huffingtonpost.com/2012/05/31/social-media-policies-nlrb-memo-gm-target-dish-network_n_1560628.html">this Huffington Post article</a> (Spoiler alert: The unlawful slap on the wrist was delivered to a major car manufacturer, retail chain, and cable provider), it seems enterprise social media policy writers better get their collective act together.
With all these attempts at controlling business social media use, I wonder if companies are considering an even bigger threat: That of the unseen. Being that Hanzo Archives is an industry leader in native-format web and social media archiving, we've mentioned this issue a few times before. With more courts and regulators requiring metadata be presented along side web and social media content, the only way a company could know if incorrect or negligent information was posted on social media platforms (or even on its own website and proved to not be altered in any way) is by browsing a native-format archive.
What then, does this mean for social media policies?