Web Archiving for Marketing Analysis and a Hanzo Webinar: Oh my!

| October 17 2011

Alright, it's the Monday morning after the Hanzo Archives annual company meeting. Perfect time for a jet-lagged blog post.

A lot came out of our very productive and intense get together. That being said, over the next few posts, I'm going to outline key web archving and social media archiving issues and solutions, and invite my colleagues to do so as well.

The first thought that comes to mind is a conversation I had with Hanzo Archives CEO, Mark Middleton.

As the newest member of the Hanzo Archives consortium of brilliance (as I like to refer to it, having spent the last year or so working for girly retail brands), I realized how much I've needed Hanzo Archives solutions during the last 10 years of my online business life. The most salient point being the loss of past websites I've worked on.

You see, as a copywriter and online marketing maven, my portfolio can be very boring. No one can tell my brilliance from looking at a copy deck, am I right? Sure, I have PDFs of websites in my portfolio, but once that website is gone, the sensory experience is too. I wanted to be able to show Mark the websites I had co-created as they were when they were thriving: Not as some un-dynamic, pretty picture with words.

So, marketing firms and online marketing professionals make note: It's in your best interest for both you and your clients to work with Hanzo Archives for social media and <a title="Web Archive Connector" href="http://www.hanzoarchives.com/learning/web-archive-connector/">web archiving solutions</a>. Not only for your portolios, but for marketing analysis of past campaigns, company history, regulatory compliance - well, you're smart, you get the gist.

And, if you're not sure where to start, you can jump on our <a title="How To Archive Websites and Social Media" href="http://www.hanzoarchives.com/learning/how-to-archive-websites-and-social-media/">"How to archives Websites and Social Media" webinar this Thursday, October 20</a>,. No, not because I work with Hanzo (tsk, tsk to that suspicious cynic in your head), but because once you do, you'll wish you'd done it long before the 20th. Seriously.

<a title="Webinars About Web Archiving" href="http://www.hanzoarchives.com/learning/webinars-about-web-archiving/">Register For Webinar</a>

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