This statistic may confirm what you’ve long suspected: 50 percent of organizations don’t fully understand what their data management obligation will be with the upcoming General Data Protection Regulation in 2018—and they don’t have a plan to start.
Similar facts were discussed in our recent webinar, Social GDPR: Controlling the Uncontrollable and Reinventing eDiscovery. Thought leaders from some of the largest companies in the world talked about the challenges of managing social and collaborative content before GDPR goes live in May 2018.
While many people know about GDPR, in a poll from the Chartered Institute of Marketing (CIM), half of marketers said they didn’t understand what GDPR means for their business. Furthermore, a whopping 89 percent don’t feel they have the business systems in place to comply with GDPR. Not knowing how to handle this business resource could put them in danger of fines and litigation.
One of the top concerns is social media and collaboration tools. These are rapidly replacing email as the main communication tool for people in personal and professional settings. In fact, in the CIM poll, participants admitted their organization wasn’t getting the most out of social media.
The webinar discussion about GDPR’s relation to social media and collaboration tools included these key points:
Data lives in many forms.
Databases, financial records, your website, social media, and collaboration tools all house your company’s valuable data in different forms. You can’t capture a social media post or collaborative message via Slack without losing the context. This makes it even more important to have evolving methods of web archiving, which include methods of capturing embedded files and other file types.
A new generation is shaping communication in the workforce.
Millennials are increasingly using social platforms instead of email, so it’s critical for companies to keep up with that pace and style of information. In fact, 50 percent of the global workplace will be millennials by the year 2020, per the webinar’s research via PwC. Every day, there are about 1 billion posts on Facebook and 5 million users on Slack. Companies are even replacing email with platforms like Slack. Listen to the on-demand webinar to hear more about this trend.
Workplace communication platforms are becoming web-driven.
Your personal and professional communication platforms, including Slack and other web-based platforms, no longer live on a server. Instead they live on the web, which means unless you regularly back up these data files, they can be lost or deleted without a way to get another copy. If you don’t have an information governance system in place to collect, analyze, and produce this data, you’re putting yourself in danger. Not knowing your data could mean you’re found to be out of compliance or unprepared for an eDiscovery request—or worse, sanctioned for not having the proper data available.
People must give consent about personal and professional communications when they use workplace devices.
Under GDPR, people using workplace laptops must opt in and give consent that the organization is collecting all of their information. The organization will back up everything, whether it’s personal or professional. Because of GDPR requirements, this is a key point: What you send on Gmail or Slack is collectable as long as you opt in.
GDPR and social media correlate with other multi-jurisdictional, cross-border issues.
These two topics intersect with the EU/US privacy shield, Judicial Redress Act of 2016, the EU/US Umbrella Agreement, and Brexit. The new data types coming in the next months and years will be transformative. People will need to expect new kinds of social media and potentially new litigation. There will be interpretations of the GDPR in which organizations are fined for blatant violations. Other organizations will act cautiously so as not to be out of compliance or face litigation.
Ready to learn more about how to get ready for GDPR in 2018? Reach out to Hanzo anytime to ask more questions or to schedule a demo.