case-study-healthcare.jpg

RESULTS

57%
Marketing ROI
72%
Sales Increase Since Launch
123
New Visitors Per Day

This customer is a recognized leader in the health and well-being industry, and the largest single health insurance carrier in the United States.

Its mission is to help people live healthier lives by working with healthcare experts across sectors and with customers of various backgrounds.

This organization funds and arranges the care of over 70 million Americans across the healthcare spectrum. Spread across six businesses, the company operates in a highly complex, multi-state regulatory environment.

The company’s web content preservation requirements are technically challenging:

Capture the customer-user experience when searching for and purchasing healthcare insurance products via the company website

Ensure the user experience is captured for each legal and regulatory framework in which the company operates, requiring inclusion of many variables, such as state and/or ZIP code, age, marital status, etc.

  • Capture the customer-user experience when searching for and purchasing healthcare insurance products via the company website
  • Capture complete native-format playback of content and user experience, including form-post playback
  • Ensure the user experience is captured for each legal and regulatory framework in which the company operates, requiring inclusion of many variables, such as state and/or ZIP code, age, marital status, etc.
  • Ensure web archiving that is defensible and forensically sound to meet business audit and regulatory compliance needs
  • Ensure the archive is future proof, with no technical dependencies or server-side technology

 

This healthcare customer selected Hanzo Archives for our SaaS-based, client-side, native-format data capture solution, and our unique capabilities to securely capture large-scale, sophisticated web content and multistage forms.

Hanzo’s data collection and preservation technology goes beyond simple web crawling. Hanzo’s crawler interacts with the sophisticated Ajax/JavaScript content on each page, fills in forms and posts data, following and capturing the steps required to identify products and services offered. This ensures we capture all web content defined by the scope, as well as all terms-of-service and user experience steps – all in native format.

What’s more, all of the content and user experience must be preserved in native format directly in ISO 28500-compliant WARC files, so that it can be experienced again via native access to the captured content.

The healthcare company uses our defensible eDiscovery solution frequently for internal information governance and partner audits.