This customer is a recognized leader in the health and well-being industry, and the largest single health insurance carrier in the United States.
This organization funds and arranges the care of over 70 million Americans across the healthcare spectrum. Spread across six businesses, the company operates in a highly complex, multi-state regulatory environment.
Capture the customer-user experience when searching for and purchasing healthcare insurance products via the company website
Ensure the user experience is captured for each legal and regulatory framework in which the company operates, requiring inclusion of many variables, such as state and/or ZIP code, age, marital status, etc.